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Intent-Based Leads Program | TruGrowth Consulting
Compliant by design • Secure delivery • Full support
NOW DELIVERING • ACCEPTING ADVISORS

Get the prospects who are
already looking for you.

Intent-qualified, wealth-screened, scored leads delivered in clean batches — purpose-built for independent RIAs who execute fast and want predictable growth.

Built for RIAs
Exclusive territory
Month-to-month
Current batch profile example
Net Worth Floor
$500K+
Intent Score
6–10
5-category intent scoringA/B/C tiers
Delivery2x/Month
ExclusivityProtected territory
5-categoryAI scorecard (A/B/C tiers)
20+verified vendor fields per record
7-questionCCO compliance checklist
100%Defined exclusivity windows
How it works

Better leads. Not more noise.

1. Define your exact ICP

Use the order form to set territory, net worth floor, intent signals, age bands, occupations, and custom keywords. We pull only what matches.

2. 5-dimension scoring

Every lead is scored on Contactability, Financial Fit, Intent Strength, Profile Alignment, and Urgency Indicators. A/B/C tiers assigned.

3. Clean delivery

Batches delivered 2x per month. Full CSV + campaign briefs. Work the A-tier leads first with our proven 7-minute framework.

The Scoring Edge

Not just names.
Prioritized opportunities.

Every lead gets a 5-category score so your team knows exactly who to call first and why they are picking up the phone.

Read the methodology in our eBook
Contactability
Verified email + valid phone + skip trace + DNC clean. No burning hours on dead numbers.
Financial Fit
$500K+ NW baseline. Investor flag adds weight. Every record can actually move the needle.
Intent Strength
Vendor intent score 1-10. Keyword specificity and recency. Repeat signals win.
Profile Alignment
Occupation/life event matched to your niches. Age 55-70 + rollover keywords prioritized.
Transparent Pricing

Simple, subscription-only pricing.

No annual contracts. No one-time lead packs. Month-to-month. Exclusive territories for qualified firms.

STARTER
30 leads/mo
$1,999/mo
~ $66.63 per lead
  • 5-dimension scoring + A/B/C tiers
  • Campaign brief per lead
  • Month-to-month, cancel anytime
  • Exclusive territory
Choose Starter
UNLIMITED
All qualifying
$4,999/mo
Best value at high volume
  • Everything in Professional
  • Full territory pull — no cap
  • Ideal for dedicated BD teams or multi-territory
  • White-glove onboarding available
Choose Unlimited
All plans are month-to-month. Cancel anytime. One exclusive territory per order. Full 5-category scoring and campaign briefs on every lead. Deliveries occur 2x/month.
Free for Qualified Advisors

The Intent Advantage

A No-BS Field Guide for Independent Advisors Who Are Tired of Chasing
and Ready to Attract High-Fit Clients Who Are Already in Motion.

Link points to the file in your WorkDrive shared folder. Update the URL above with the direct share link from WorkDrive.

The Opportunity in One Sentence

Every local market produces a steady stream of high-net-worth wealth events—business exits, corporate executive retirements, real estate liquidations, and equity compensation vesting—and almost no one in the lead intelligence space is targeting them accurately.

That is the window. A regionally aware advisor with the right leads gets to those conversations first. That is what this program delivers.

The Problem You Are Solving

Most advisors in this market are doing one of three things: asking for referrals, buying shared national lists, or running expensive digital ads. All three have the same flaw: the prospect was not already looking.

The shared list problem

Traditional platforms sell the same lead to 3 to 5 advisors. You are racing to call first instead of building a relationship. Wealth is a relationship market. That race destroys your credibility before the conversation starts.

The timing problem

You called when the prospect had no reason to listen. No liquidity event. No recent search. No frustration with their current advisor. The list was not the problem. The timing was.

The signal problem

Basic demographic lists ignore buying intent. You get names, not prospects who are actively looking. A 60-year-old business owner with $2.5M NW is not a lead until something changes — a business sale, a succession plan, a retirement decision. Intent data captures that moment.

Typical results on cold shared lists: 1.4% connect rate, 0.3% meeting rate, zero new clients you actually wanted.

The Intent-Based Leads Program difference: every lead in the batch has demonstrated active, in-market behavior in the last 30 days. You are not interrupting strangers. You are answering the door for people who already opened it.

What the Program Delivers

The Intent-Based Leads Program is an intent-scored, exclusive-territory lead program built for independent and hybrid RIAs. Every lead is scored on five dimensions before it reaches your dashboard.

Included in every record:

Verified personal email · Verified business email · Valid phone · Skip-traced wireless personal phone · Mailing address · LinkedIn URL · Net worth band · Income band · Investor flag · Credit score band · Home value · Homeowner status · Intent score (1-10 composite) · Intent keyword cluster · Signal recency window · Repeat signal flag · Age · Occupation · Education level · Marital status · Geographic data · Tier assignment (A/B/C)

The Five Scoring Dimensions

CategoryWhat Is Measured
ContactabilityVerified email + valid phone + skip trace + DNC clean. Required for A-tier.
Financial FitNW $500K+ baseline. Investor flag adds weight.
Intent StrengthVendor intent score 1-10. Keyword specificity and recency.
Profile AlignmentOccupation and life event category matched to your niches.
Urgency IndicatorsAge 55-70 + rollover keywords. Liquidity language. Recent filings.

High-Priority Segments Across the Country

Wealth events are predictable and recurring. We focus on five high-intent segments tailored to your local market with specific search signals:

  • Business Owners & Entrepreneurs — Signals: “selling business tax planning”, “business succession planner”, “1031 exchange real estate”
  • Corporate Executives & VPs — Signals: “deferred compensation tax planning”, “executive bonus plans”, “401k rollover to IRA options”
  • Tech & Equity Compensated — Signals: “RSU vesting tax implications”, “83(b) election timeline”, “ISO vs NSO taxes”
  • Medical & Healthcare Professionals — Signals: “selling a medical practice”, “physician wealth management near me”, “asset protection for doctors”
  • High-Net-Worth Retirees — Signals: “estate tax exemption limits”, “charitable remainder trust setup”, “pension maximization strategies”

The 7-Minute Qualification Framework

A rhythm: Signal → Wealth event → Relationship → Urgency → Next step.

Minute 1 — Lead with the signal: “I noticed [the search around business succession / your pension timeline] came across my desk this week...”

Minutes 2-3 — Establish the wealth event: Listen for timelines like “before end of year”, “the sale closes in 90 days.”

Minutes 4-5 — Identify the relationship: “Who handles your investing and planning now?”

Minute 6 — Qualify the urgency: Tie the urgency to the specific event.

Minute 7 — Close on a next step: “Would it be useful to spend 30 minutes walking through what we’re seeing with others in similar situations right now?”

Start Your Order

Configure your territory and exact Intent Client Profile (ICP).

Simple Schema Order Form This form defines the parameters for ordering qualifying leads in your specified territory. Once submitted, our team will review the schema and provision your batch.
01. Niche Focus & Ideal Client Profile
02. Target Territory
03. Custom Signals & Triggers
Select the standard high-intent triggers or add your own below.
What exact phrases or topics represent a "Hard Trigger" for your practice?
04. Plan Selection
Note: Selecting a pricing tier is for reference only. Requesting the complimentary 50-lead pilot does not create any ongoing subscription commitment or guarantee future lead availability. The pilot is available independently of any paid plan.
05. Compliance Acknowledgments *

Compliance & Regulatory Briefing

Please download and review our Compliance & Regulatory Briefing. This briefing equips your Chief Compliance Officer (CCO) with everything needed to evaluate the program[cite: 7]. It covers the Seven-Question Test, SEC Marketing Rule, TCPA guidelines, and the FTC Safeguards Rule[cite: 7].

Download Compliance Briefing

Secure submission. Our team will review promptly.