Blog tagged as Purpose-Driven Business

Beyond the Logo & Mission Statement: How to Prepare for Your Firm's Branding Sprint

In our previous post Advisors Toolbox: Why a Branding Kit Is the Secret Weapon Advisors Overlook, we established that a brand isn't a logo; it's your firm's internal blueprint. It's the compass that guides you to a purposeful Infinite Practice.

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The Flour Sack Principle: Are You Selling Flour or Building Lasting Value
Move beyond the "flour" of commodity financial advice by designing a "patterned sack" experience. Using the TGC Blueprint, learn how to build an Infinite Practice that prioritizes empathy, servant leadership, and systems that create lasting value for clients.
Discover Your Firm's Hedgehog Concept: The Key to Focused Growth
Unveil the transformative strategy that can streamline your firm’s growth by defining its Hedgehog Concept.

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